Mobile Application Design: Xplore on the Go
Course: User-centered Design, M.S. Information Design and Strategy, Northwestern University Collaborators: Justin Baker, Victoria Bell, Madhuri Borade, Kathreen Fontecha, Lisa Rose
The objective of this project was to design a mobile application for exploring the city of Chicago. I worked with members of my team to develop an app that would incorporate advantages of travel resources but at the same time, offer a unique travel experience that would appeal to an on-the-go, spontaneous traveler. Throughout this process, we implemented research strategies, analyzed the focus audience, and developed user flows, wireframes, and prototypes.
My role in this project was focused on persona and customer journey development, and visual communications, particularly for the process document.
User Experience & Information Design; Academic